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Bojangles'

Bojangles' restaurant was looking to promote their title sponsorship of the Southern 500 at Darlington Raceway. G&G provided all the branded apparel that crew members and track workers wore during the event, including the victory lane caps for the winning team. The marketing campaign included a branded recyclable tote, which was distributed to every fan at the gate, along with a promotional gift card to help drive fans to the restaurants. We produced the cards, the totes, and a variety of promotional products, including cups, mouse pads, and beverage koozies, as well as branded gifts for distinguished guests. Thanks to G&G, Bojangles' was able to give fans branded merchandise that created an unforgettable association between two Southern favorites: racing and Bojangles'.