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Mike’s Hard Lemonade
Project Scope:
Mike's Hard Lemonade Co. is a manufacturer of a popular family of malt-based beverages. With the summer season approaching, Mike’s Hard Lemonade wanted to secure prime retail floor space within off-premise sales channels. They approached G&G Outfitters to develop incentives for general managers and owners to grant them space in their retail venues.
Challenge:
The greatest challenge was to create and produce creative branded merchandise that would entice the retail store managers and be ready prior to Memorial Day Weekend.
G&G's Solution:
G&G’s creative studio developed a variety of branded merchandise utilizing Mike’s Hard Lemonade’s recognizable lemon-shaped logo. Leveraging its robust international supply chain, G&G was able to produce and deliver the products with plenty of time for a summer rollout. Some of the promotional products included lemon-shaped grills along with tiki torches, fire pits, and tailgate tables. These products were used as floor displays and given to the managers as gifts after the promotions ended.